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<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:trackback="http://madskills.com/public/xml/rss/module/trackback/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/"><channel><title>点亮博客营销　专注于博客营销，博客营销案例研究与企业的博客营销服务　</title><link>http://www.dlblog.org/</link><description>点亮博客营销团队，是中国第一家博客营销服务机构，专门帮助企业在互联网上打造品牌。本频道提供博客营销案例,博客营销论文,博客营销前景,什么是博客营销,企业博客营销,博客营销策略,博客营销问题,博客营销分析,博客营销的意义,博客营销的成功案例等内容</description><generator>RainbowSoft Studio Z-Blog 1.8 Devo Build 80201</generator><language>zh-CN</language><copyright>Copyright www.dlblog.org. 点亮博客营销圈 Some Rights Reserved.备案号：冀ICP备07026078号</copyright><pubDate>Mon, 01 Mar 2010 17:47:37 +0800</pubDate><item><title>【31天企业博客建设指南】第31天，测试你的博客</title><author>a@b.com (点亮)</author><link>http://www.dlblog.org/post/1088.html</link><pubDate>Mon, 01 Mar 2010 17:46:24 +0800</pubDate><guid>http://www.dlblog.org/post/1088.html</guid><description><![CDATA[<div id="BlogArticleDetail" style="font-size: 14px"><p>今天是<u><a href="http://blog.china.alibaba.com/blog/lfyzglass/chapter/i910474-p1.html"><font color="#666666"><u>【</u><u>31</u><u>天企业博客建设指南】</u></font></a></u>的最后一天，很开心看到许多朋友一直在关注这个栏目，参与学习和交流。</p><p>前面30天的内容，基本涵盖了一个企业博客前期需要掌握的内容，从内容写作，到传播，互动以及一些理念和实用性方法，如果大家一直在跟着操作，相信这时候，你的博客已经有源源不断的素材，更多的读者评论，更多的来自搜索引擎*客，你会从中不断感受到参与博客的乐趣，这一切确实充满悬念和惊喜。</p><p>我们需要重新回过头来，对自己的博客进行测试。</p><p>你的博客里有有关自己的介绍吗？</p><p>这是非常重要的一条，读者们希望了解他们在和谁交流，博客作者需要对外公开自己是谁，目的是什么？不仅仅是自己的名字，还有自己的业余经历，以及为什么会对自己开设的这个博客的话题感兴趣。这样，可以增加彼此的信任感。无论是个人博客，还是团队博客，这都是必要的。读者都希望接触的博文背后是一个真实身份的作者。</p><p>你的博客里有自己的照片吗？</p><p>如果你做的是企业博客，或者是个人商业博客，博客中展示自己的真人照片，也是增加透明度和信任度的一种方式。可以增强读者对博客作者的印象。拉近网络虚拟世界和现实世界之间的距离，毕竟面孔比名字更有效。</p><p>你知道自己的优势和劣势吗？</p><p>我假设你是从我们这个栏目开始的时候，就已经有自己的博客，你有明确的博客主题，并且这个主题是你擅长和感兴趣的，你开始制定自己的博客任务和目标。你需要分析，针对这个博客主题，你的资源优势在哪里，你的弱势在哪里，面临的机会和威胁是什么？你如何改善这一切？根据发现的问题，制定计划，然后实施。</p><p>你是经常发表文章吗？</p><p>为了保持读者的阅读兴趣以及有利于搜索排名，你需要坚持贴文，并保持趣味性。每周最少一篇，最好更频繁。优秀的博客作者，是能够持之以恒的围绕自己的主题提供源源不断的新内容，来吸引对这个内容感兴趣的读者，如果做不到这点，你很快就会出局。</p><p>你会用平实的语言来表达吗？</p><p>写博客就是向别人讲述和你公司相关的点点滴滴，它不应该看起来像是市场营销，它应该像在讲述企业的内部故事，宣泄感情，以及你的企业性格。通过人性化的口吻写作，来展示你的企业文化。优秀的博客，阅读博文能够感受到读者的心声，文字通俗而随意，不枯涩。如果你的博文成天想着推销，你的读者就会躲开你，远离你。</p><p>你是否会链接到你的网站之外的有价值的资源？</p><p><u><a href="http://blog.china.alibaba.com/blog/lfyzglass/article/b0-i6732388.html"><u><font color="#666666">链接是博客圈的通货</font></u></a></u>，你越重视它，为读者提供更多的有价值的链接资源，甚至是链接到竞争对手，读者对你越信任。因为长期的信任你，而认同你，从而愿意和你合作。</p><p>你会经常推荐最有阅读价值的贴子在重要位置吗？</p><p>我们写作的博文中，经常有些内容会对读者有持久的价值。而这些过去写过的文章常常被归档到相关的目录里，被最新文章挡住了视线。这时候，需要在最重要的位置，比如置顶位置，能长期推荐这些重要文章。或者是在最新的文章后面链接过去博文中提到过的相关内容。通过这种方式，为新读者提供相关的背景材料和相关知识。毕竟不是每个作者都看过你的所有博文。</p><p>写到这里，我们的31天企业博客建设指南已经结束了，当然这只是企业博客的一小部分话题，它并没有结束，研究营销博客在变化过程中浮现的深层次的东西，应用在自己的博客营销实践中，始终是我的目标。</p><p>如果你一直在读我们的栏目，现在还没有开始博客，我建议你去让它发生，它确实充满悬念和有趣，就象我们的人生一样。</p><p>作者：指间柔沙</p><p>原载：<a href="http://lfyzglass.blog.china.alibaba.com/"><font color="#666666">指间柔沙博客营销研究</font></a></p><p>博客：<a href="http://www.roushablog.com/"><font color="#666666">http://www.roushablog.com</font></a></p><p>版权所有，转载时必须以链接形式注明作者和原始出处及本声明。</p></div>]]></description><category>企业博客31天建设指南</category><comments>http://www.dlblog.org/post/1088.html#comment</comments><wfw:comment>http://www.dlblog.org/</wfw:comment><wfw:commentRss>http://www.dlblog.org/feed.asp?cmt=1088</wfw:commentRss><trackback:ping>http://www.dlblog.org/cmd.asp?act=tb&amp;id=1088&amp;key=773035df</trackback:ping></item><item><title>【31天企业博客建设指南】第30天，为企业博客获得百万流量的推广方法</title><author>a@b.com (点亮)</author><link>http://www.dlblog.org/post/1087.html</link><pubDate>Mon, 01 Mar 2010 17:45:37 +0800</pubDate><guid>http://www.dlblog.org/post/1087.html</guid><description><![CDATA[<p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">看过一段话，是对社区价值的理解，与博客结合起来，道理也是一样的。一个企业博客，它的主题必须专注于和自己相关的特定话题，在这方面积累资源，提高不可替代的门槛，形成自己的品牌，并带来足够多的稳定流量。在此基础上利用品牌价值与客户开展互动。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">乔伊思企业博客（</span><span lang="EN-US" style="font-size: 10pt; color: blue; font-family: ˎ̥"><a href="http://taolesi88.blog.china.alibaba.com/"><span style="font-size: 10.5pt; font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt"><font color="#666666">http://taolesi88.blog.china.alibaba.com/</font></span></a></span><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">），用了短短的八个月时间，有</span><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">100</span><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">多万流量，通过搜索引擎进来的关键词就涉及</span><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">4000</span><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">多个，，博客帮助他们在这大半年的时间里，找到几百个网上网下的代理商。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">他们是怎么做到的呢？我们一起来看看</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">1</span><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">、聘请博客顾问，对企业博客进行规划和指导。明确企业博客的定位，是为自己的代理商，顾客服务，为他们提供关心的问题和解决方案，通过博客让顾客透明的了解企业的文化，理念。组织多位员工参与公司博客的建设，企业负责人定期会在博客中对话，博客中也有许多代理商的案例。公司把博客当成企业一项重要的事项对待。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">2</span><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">、乔伊思的旺铺，帮助博客带来许多流量，进入乔伊思旺铺可以从左上角看到，重要内容都是链接企业博客的相关栏目。旺铺，企业专门有员工负责每天更新信息和关键词的设置，内容的推广。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">3</span><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">、乔伊思的企业网站，企业网站上有</span><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">QQ</span><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">客服，许多问题的解答直接是博客内容上的答案地址的链接</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">4</span><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">、来自各大搜索引擎，谷歌，雅虎，百度，微软必应，</span><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">MSN</span><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">等也占有一定比例。为获取更多来自搜索引擎上的流量，还专门为几百个关键词专门组织相关优化的内容，陆续进行推广。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">5</span><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">、在百度知道上专门做推广，有效针对一些问题，比如一件代发货哪里有货源？女装批发最好的供货商有哪些？想开店怎么找货源？等专门组织人员做百度知道的营销推广，通过知道为企业博客搭桥</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">6</span><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">、在博客上安装企业版</span><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">QQ</span><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">客服，有没有</span><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">QQ</span><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">号都可以直接在上面咨询问题，有多个客服服务。上面添加的会员无限制。乔伊思企业经常针对博客上的重要内容，进行重新编辑组织语言，</span><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">200</span><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">多字左右，带有这篇文章的链接，在几万人的会员中进行群发。让会员们随时了解最新信息，以及解决方案。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">7</span><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">、利用阿里巴巴论坛营销，比如论坛的广告位置链接企业博客，积极参与论坛活动，利用论坛的签名档图片广告链接企业博客，做一些活动的赞助商。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">8</span><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">、加入其它人的博客圈，与重要博客进行链接，三个月内博客</span><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">PR</span><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">值达到</span><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">4</span><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">，反向链接</span><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">200</span><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">多。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'"><font face="Times New Roman">9</font>、主动与其它博客有效互动，对博客中的顾客留言，及时进行回应，对于需要详细说明的，企业负责人亲自发表文章进行回应和说明</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'"><font face="Times New Roman">10</font>、对顾客关心的一些问题，专门放在客户问答区，每个问题后面都有其它问题的链接。从乔伊思博客的后台统计中看的出，所有栏目中，只有这个栏目的流量最大，一个顾客进来，往往关注许多问答内容。这个栏目顾客的留言也最多，都是有意向的代理商的咨询和报名代理。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">11</span><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">、邀请点亮博客团队一批活跃的博客主，各自站在自己的角度评论乔伊思企业的营销模式，产品设计理念，代理批发制度，以及乔伊思的博客等，并将重要的内容推广到相关的一些平台上。短期内在互联网上形成两千多篇的内容广泛传播。搜索乔伊思就可以详细了解。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">12</span><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">、积极参与社区活动，让更多人了解企业博客。比如，最近乔伊思以赞助商的身份参加第六媒体的社区活动，在社区首页有乔伊思栏目的推荐，置顶处有乔伊思活动的推荐，内容中有乔伊思博客的链接，参与活动的网友，通过参加活动，就了解了乔伊思的品牌形象。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">13</span><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">、乔伊思企业，随着规模扩大，不断招聘优秀的人才加入，他们在网上发布招聘信息的时候，会把博客链接同时附在后面，企业负责人的解释是，通过看博客，可以更好的了解乔伊思的理念和团队，以及企业的整体情况，工作性质。减少了解的沟通成本。对于新加入乔伊思的员工，公司也要求他们前几天一定要把博客内容看完，再开始工作。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">除以上这些方法外，还有许多，比如重要博客文章请专家采访写作，给新闻媒体看；乔伊思上阿里巴巴直播中心分享自己利用阿里巴巴寻找代理商的故事；许多讲师在讲课的时候经常会介绍到乔伊思企业博客的案例，乔伊思的博客还被写进我们的书中</span><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">&hellip;&hellip;&hellip;..</span><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; color: black; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">正象乔伊思负责人说的，她们的优势是有博客，博客帮助她们形成自己强大的品牌壁磊以及区别于同行的重要武器。在吸引足够流量和客户关注上，乔伊思企业也是充分利用了各种宣传渠道，有自己团队做的，也有部分是外包给博客营销团队。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'; mso-fareast-font-family: ？？">&nbsp;</span><span style="font-size: 10pt; color: black; font-family: ？？; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">相关内容链接</span><span lang="EN-US" style="font-size: 10pt; color: black; font-family: 'Times New Roman'; mso-fareast-font-family: ？？">:</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><u style="text-underline: thick"><span lang="EN-US" style="font-size: 9pt; color: blue; font-family: ？？; mso-hansi-font-family: ˎ̥"><a href="http://blog.china.alibaba.com/blog/lfyzglass/article/b0-i6968158.html" target="_blank"><u style="text-underline: thick"><span lang="EN-US" style="font-family: 宋体; mso-hansi-font-family: ？？; mso-ascii-font-family: ？？"><span lang="EN-US"><font color="#666666">以人为本的乔伊思企业博客</font></span></span></u></a></span></u><u style="text-underline: thick"><span lang="EN-US" style="font-size: 9pt; color: blue; font-family: 'Times New Roman'; mso-fareast-font-family: ？？"> </span></u><span lang="EN-US" style="font-size: 9pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><u style="text-underline: thick"><span lang="EN-US" style="font-size: 9pt; color: blue; font-family: ？？; mso-hansi-font-family: ˎ̥"><a href="http://blog.china.alibaba.com/blog/lfyzglass/article/b0-i6668195.html" target="_blank"><u style="text-underline: thick"><span lang="EN-US" style="font-family: 宋体; mso-hansi-font-family: ？？; mso-ascii-font-family: ？？"><span lang="EN-US"><font color="#666666">我们的优势是有博客</font></span></span></u></a></span></u><u style="text-underline: thick"><span lang="EN-US" style="font-size: 9pt; color: blue; font-family: 'Times New Roman'; mso-fareast-font-family: ？？"> </span></u><span lang="EN-US" style="font-size: 9pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><u style="text-underline: thick"><span lang="EN-US" style="font-size: 9pt; color: blue; font-family: ？？; mso-hansi-font-family: ˎ̥"><a href="http://blog.china.alibaba.com/blog/lfyzglass/article/b0-i6314817.html" target="_blank"><u style="text-underline: thick"><span lang="EN-US" style="font-family: 宋体; mso-hansi-font-family: ？？; mso-ascii-font-family: ？？"><span lang="EN-US"><font color="#666666">有博客和没有博客是不一样的</font></span></span></u></a></span></u><u style="text-underline: thick"><span lang="EN-US" style="font-size: 9pt; color: blue; font-family: 'Times New Roman'; mso-fareast-font-family: ？？"> </span></u><span lang="EN-US" style="font-size: 9pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><u style="text-underline: thick"><span lang="EN-US" style="font-size: 9pt; color: blue; font-family: ？？; mso-hansi-font-family: ˎ̥"><a href="http://blog.china.alibaba.com/blog/lfyzglass/article/b0-i5958329.html" target="_blank"><font color="#666666"><u style="text-underline: thick"><span lang="EN-US" style="font-family: 宋体; mso-hansi-font-family: ？？; mso-ascii-font-family: ？？"><span lang="EN-US">企业博客如何应对负面评论？</span></span></u><u style="text-underline: thick"><span lang="EN-US" style="font-family: 'Times New Roman'"><span lang="EN-US"> </span></span></u></font></a></span></u><span lang="EN-US" style="font-size: 9pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><u style="text-underline: thick"><span lang="EN-US" style="font-size: 9pt; color: blue; font-family: ？？; mso-hansi-font-family: ˎ̥"><a href="http://blog.china.alibaba.com/blog/lfyzglass/article/b0-i5940760.html" target="_blank"><font color="#666666"><u style="text-underline: thick"><span lang="EN-US" style="font-family: 宋体; mso-hansi-font-family: ？？; mso-ascii-font-family: ？？"><span lang="EN-US">有了博客就象有了家似的</span></span></u><u style="text-underline: thick"><span lang="EN-US" style="font-family: 'Times New Roman'"><span lang="EN-US"> </span></span></u></font></a></span></u><span lang="EN-US" style="font-size: 9pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><u style="text-underline: thick"><span lang="EN-US" style="font-size: 9pt; color: blue; font-family: ？？; mso-hansi-font-family: ˎ̥"><a href="http://blog.china.alibaba.com/blog/blogmarketingdl/chapter/i926119-p1.html"><font color="#666666"><u style="text-underline: thick"><span lang="EN-US" style="font-family: 宋体; mso-hansi-font-family: ？？; mso-ascii-font-family: ？？"><span lang="EN-US">案例</span></span></u><u style="text-underline: thick"><span style="font-family: 'Times New Roman'">17</span></u><u style="text-underline: thick"><span lang="EN-US" style="font-family: 宋体; mso-hansi-font-family: ？？; mso-ascii-font-family: ？？"><span lang="EN-US">乔伊思女装批发</span></span></u></font></a></span></u><span lang="EN-US" style="font-size: 9pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><u style="text-underline: thick"><span lang="EN-US" style="font-size: 9pt; color: blue; font-family: Tahoma"><a href="http://bangpai.taobao.com/group/thread/200095-905331.htm" target="_blank"><u style="text-underline: thick"><span lang="EN-US" style="font-family: 宋体; mso-hansi-font-family: Tahoma; mso-ascii-font-family: Tahoma"><span lang="EN-US"><font color="#666666">【第六媒体】活动八【乔伊思】我为乔伊思推荐韩版女装图片</font></span></span></u></a> </span></u><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10.5pt; color: blue; font-family: ˎ̥">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><u><span style="font-size: 10pt; color: black">作者：指间柔沙</span></u><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span><u>原载：<span lang="EN-US"><a href="http://lfyzglass.blog.china.alibaba.com/"><span lang="EN-US" style="color: maroon"><span lang="EN-US">指间柔沙博客营销研究</span></span></a></span></u><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span><u>版权所有，转载时必须以链接形式注明作者和原始出处及本声明<o:p></o:p></u></span></p>]]></description><category>企业博客31天建设指南</category><comments>http://www.dlblog.org/post/1087.html#comment</comments><wfw:comment>http://www.dlblog.org/</wfw:comment><wfw:commentRss>http://www.dlblog.org/feed.asp?cmt=1087</wfw:commentRss><trackback:ping>http://www.dlblog.org/cmd.asp?act=tb&amp;id=1087&amp;key=d4ff27dd</trackback:ping></item><item><title>【31天企业博客建设指南】第29天，了解访客需求，优化自己的博客内容</title><author>a@b.com (点亮)</author><link>http://www.dlblog.org/post/1086.html</link><pubDate>Mon, 01 Mar 2010 17:44:28 +0800</pubDate><guid>http://www.dlblog.org/post/1086.html</guid><description><![CDATA[<div id="BlogArticleDetail" style="font-size: 14px"><p>我们前面讲过，通过<a href="http://blog.china.alibaba.com/blog/lfyzglass/article/b0-i7822009.html"><u><font color="#666666">博客后台统计分析</font></u></a>以及<a href="http://blog.china.alibaba.com/blog/lfyzglass/article/b0-i8090907.html"><u><font color="#666666">关键词的研究工具</font></u></a>，可以了解到访客的兴趣及他们关心的话题，通过这些内容，延伸思考，可以帮助优化自己的博客内容。</p><p>这里，柔沙用<a href="http://taolesi88.blog.china.alibaba.com/"><u><font color="#666666">乔伊思博客</font></u></a>的例子来做一个说明。乔伊思博客是从08年12月底开始经营的，到现在8个多月时间，总流量已经达到100多万。这些流量来自多个渠道。其中搜索引擎来的访客会占一部分。</p><p>安装博客统计工具没多久，我通过后台统计发现，一篇博文中无意中提到的淘宝数据包下载问题，每天会有一些访客通过百度搜索进入博客。我就建议乔伊思根据这方面的内容可以写作几篇相关的内容，增加搜索引擎带来的流量。</p><p>公司员工马上根据这类话题写作，如下面这四篇内容，都是根据这个词挖掘出来的博客主题。单是这四篇文章就给博客带来17000多的流量。</p><p><u><a href="http://blog.china.alibaba.com/blog/taolesi88/article/b-i5952629.html" target="_blank"><u><font color="#666666">淘宝数据包的使用方法&mdash;代理必读</font></u></a></u></p><p><u><a href="http://blog.china.alibaba.com/blog/taolesi88/article/b0-i5952621.html"><font color="#666666"><u>常见淘宝助理上传失败错误问题及解决办法</u><u> </u></font></a></u></p><p><u><a href="http://blog.china.alibaba.com/blog/taolesi88/article/b0-i7231664.html" target="_blank"><u><font color="#666666">给代理们提供的淘宝、拍拍好用的数据包下载方法</font></u></a> </u></p><p><u><a href="http://blog.china.alibaba.com/blog/taolesi88/article/b0-i7642962.html" target="_blank"><u><font color="#666666">如何下载数据包及使用方法</font></u></a> </u></p><p>而搜索这些内容进来的访客，一般都是在淘宝或拍拍上开店的店主，这些店主除了对这个淘宝数据包的解决方案感兴趣外，他们自己也在不断的找新货源，找优秀的供货商。他们希望合作的供货商，不仅仅是给卖家提供优质货源，还有各种对卖家开店的支持政策，而乔伊思博客中有大量的代理商案例，以及对卖家的各种支持政策和解决方案。</p><p>从每篇博文中代理的留言也看的出，这些流量都是质量较高的搜索引擎流量。</p><p>许多朋友经常和我交流，说是没有内容可写，其实博客的话题是无处不在的，关键在于你是否擅于发现，任何一个你的顾客群体关注的话题，这里不仅仅是产品，也包括各种服务，能够解决顾客问题的所有方式，以及这些顾客们感兴趣的和你的产品有千丝万缕关系的话题，都可以成为你的博客内容。</p><p>作者：指间柔沙</p><p>原载：<a href="http://lfyzglass.blog.china.alibaba.com/"><font color="#666666">指间柔沙博客营销研究</font></a></p><p>博客：<a href="http://www.roushablog.com/"><font color="#666666">http://www.roushablog.com</font></a></p><p>版权所有，转载时必须以链接形式注明作者和原始出处及本声明。</p></div>]]></description><category>企业博客31天建设指南</category><comments>http://www.dlblog.org/post/1086.html#comment</comments><wfw:comment>http://www.dlblog.org/</wfw:comment><wfw:commentRss>http://www.dlblog.org/feed.asp?cmt=1086</wfw:commentRss><trackback:ping>http://www.dlblog.org/cmd.asp?act=tb&amp;id=1086&amp;key=f3bc3a6b</trackback:ping></item><item><title>【31天企业博客建设指南】第28天，设置合适的关键词为你的博客增加更多流量③</title><author>a@b.com (点亮)</author><link>http://www.dlblog.org/post/1085.html</link><pubDate>Mon, 01 Mar 2010 17:42:59 +0800</pubDate><guid>http://www.dlblog.org/post/1085.html</guid><description><![CDATA[<p align="left">对于优秀的企业博客来说，它最重要的是能够持续不断地给关注它的群体提供有价值或有用的信息，在此基础上，如果能够学会利用一些博客的推广方法，就会加快博客的传播。</p><p align="left">其中博客来自搜索引擎上的流量，是非常重要的一个入口。对于许多博客来说，每天通过搜索引擎带来的访客的数量就会达到30%-40%。</p><p align="left">对于许多博客来说，在选择关键词的时候，我发现有许多问题，比如所选择的关键词都太宽泛，而在实际操作过程中，短期内这些关键词往往是很难达到预期效果的。搜索量大，竞争少的关键词又选择的少。对于那些长尾关键词来说，因为数量众多，它们单个词的搜索量很少，但总和加在一起的搜索数量巨大，这些词结合相关的内容写作是容易通过博客在搜索上有好的排名效果。</p><p align="left">怎么选择相关的关键词呢？有关这方面的知识，许多网站优化的书都会有详细的解释和说明，在这里，我只想向大家推荐一些比较常用的又比较简单的方法。毕竟博客的优化不象网站的优化那么复杂，也不需要做的太复杂。我们了解一些基本的就可以。&nbsp;</p><p align="left">1、根据自己博客的定位，站在用户的角度考虑，考虑他们都会使用哪些词用来搜索</p><p align="left">2、看看同类主题博客排名在搜索引擎前三页的，他们都在文章的标题，标签上运用什么关键词</p><p align="left">3 、参考相关搜索。比如在谷歌或百度，我们搜索一个关键词，会发现下面相关搜索处出现许多根据这个词扩展的关键词，而这些关键词也是许多用户常用来进行搜索的词。</p><p align="left">4、借助许多关键词研究工具，也能够列出一些适合自己的扩展关键词，比如我常用的</p><p align="left">Google相关词建议工具<a href="https://adwords.google.com/select/KeywordToolExternal"><u><font color="#666666">https://adwords.google.com/select/KeywordToolExternal</font></u></a></p><p align="left">追词网<a href="http://www.zhuici.com/"><u><font color="#666666">http://www.zhuici.com/</font></u></a></p><p align="left">关键词分析工具<a href="http://www.google.com/insights/search/"><u><font color="#666666">http://www.google.com/insights/search/</font></u></a></p><p align="left">百度指数 - <a href="http://index.baidu.com/"><u><font color="#666666">http://index.baidu.com</font></u></a></p><p align="left">google趋势 <a href="http://www.google.cn/trends"><u><font color="#666666">http://www.google.cn/trends</font></u></a></p><p align="left">5、根据自己博客后台统计的数据</p><p align="left">每个博客经营一段时间以后，或多或少，都会从后台反映出来自搜索引擎的访客，也能够显示出这些访客是用哪些词搜索进来的，以及是通过哪个搜索引擎进来的。这些词，有些可能就是我们从来没有想到的而确实又能够给我们带来流量的，竞争不是很激烈的关键词。我们要做的就是根据这些词来扩展出更多的长尾关键词，为博客主题挖掘更深的内容。</p><p align="left">还有许多选择关键词的方法，在这一篇文章中实际上也是谈不完。但对于博客新手来说，上述这些方法如果能研究明白，熟练运用，就已经够了。</p><p align="left">我在给一些企业进行指导的时候，会建议她们做一个关键词的词库，把所有和自己相关的主要目标关键词和长尾关键词都列出来，数量可以达到几百上千。平时要多借助搜索引擎和关键词的研究工具，了解人们在寻找什么信息，他们可能对什么感兴趣，通过这些信息来优化自己的博客内容，从而获得更多高质量的搜索引擎流量。</p><p align="left"><a href="http://blog.china.alibaba.com/blog/lfyzglass/article/b0-i8090907.html" target="_blank"><font color="#666666"><u>【31</u><u>天企业博客建设指南】第28</u><u>天，设置合适的关键词为你的博客增加更多流量③</u></font></a></p><p align="left"><a href="http://blog.china.alibaba.com/blog/lfyzglass/article/b0-i8033357.html" target="_blank"><font color="#666666"><u>【31</u><u>天企业博客建设指南】第27</u><u>天，设置合适的关键词为你的博客增加更多流量②</u></font></a></p><p align="left"><a href="http://blog.china.alibaba.com/blog/lfyzglass/article/b0-i7959274.html" target="_blank"><font color="#666666"><u>【31</u><u>天企业博客建设指南】第26</u><u>天，设置合适的关键词为你的博客增加更多流量①</u></font></a></p><p>作者：指间柔沙</p><p>原载：<a href="http://lfyzglass.blog.china.alibaba.com/"><font color="#666666">指间柔沙博客营销研究</font></a></p><p>博客：<a href="http://www.roushablog.com/"><font color="#666666">http://www.roushablog.com</font></a></p><p>版权所有，转载时必须以链接形式注明作者和原始出处及本声明。</p>]]></description><category>企业博客31天建设指南</category><comments>http://www.dlblog.org/post/1085.html#comment</comments><wfw:comment>http://www.dlblog.org/</wfw:comment><wfw:commentRss>http://www.dlblog.org/feed.asp?cmt=1085</wfw:commentRss><trackback:ping>http://www.dlblog.org/cmd.asp?act=tb&amp;id=1085&amp;key=0c4de9e5</trackback:ping></item><item><title>【31天企业博客建设指南】第27天，设置合适的关键词为你的博客增加更多流量②</title><author>a@b.com (点亮)</author><link>http://www.dlblog.org/post/1084.html</link><pubDate>Mon, 01 Mar 2010 17:42:01 +0800</pubDate><guid>http://www.dlblog.org/post/1084.html</guid><description><![CDATA[<p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt"><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">上次余总和柔沙讲了他自己是</span><u style="text-underline: thick"><span lang="EN-US" style="font-family: ˎ̥"><a href="http://blog.china.alibaba.com/blog/lfyzglass/article/b0-i7959274.html"><u style="text-underline: thick"><span lang="EN-US" style="color: navy; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'"><span lang="EN-US">怎么设置关键词而为社区带来</span></span></u><u style="text-underline: thick"><span style="color: navy; font-family: 'Times New Roman'">60%</span></u><u style="text-underline: thick"><span lang="EN-US" style="color: navy; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'"><span lang="EN-US">以上流量</span></span></u></a></span></u><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">的故事。到这里还没有结束，余总又跟我分享了两个故事，是这两个故事，让他彻底明白，未来顾客更需要精确搜索。如果是搜索范围太宽的关键词，很难找到要找的产品。</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt"><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">第一个故事，余总介绍，</span><span style="font-family: 'Times New Roman'"> </span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">他的母亲生病了，得的腰椎间盘突出。他到北京一家大医院</span><span lang="EN-US" style="font-family: 'Times New Roman'">***</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">去看，医生说要开刀做手术，他考虑自己的母亲会很受罪，有没有不用开刀的治疗方法呢？</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt"><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">他开始在网上搜索，先是搜腰椎间盘突出，但是没有找到要找的结果</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt"><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">接着找北京哪家医院治疗腰椎间盘突出最好？这时候，有一些详细信息了，余总是住北京昌平的，他就找了一个昌平患者在网上写的反馈案例，这个昌平人介绍了自己的就医过程和治疗后的效果。他觉得不错，马上按上面提供的电话方式去联系这位朋友</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt"><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">得到了详细信息，后来他又在网上找到这家医院的在线医生，又进行咨询，得到了一些准确消息，原来这种病症是两种治疗方式，要看里面的骨髓的钙化情况，一种是无痛的手术，一种是开刀手术，建议他带母亲先到医院确诊是哪种情况。</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt"><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">第二天他就带母亲去检查了，检查的结果是，可以做无痛手术，因为没有形成钙化。费用是</span><span lang="EN-US" style="font-family: 'Times New Roman'">1</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">万元，而之前那家医院只能做一种动刀手术，费用是</span><span lang="EN-US" style="font-family: 'Times New Roman'">6</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">万。他对比下来，最后在这家做了，而且三天就出院了，什么事情也没有。</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt"><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">第二个故事，他跟我讲了，他要买一个黄包车，作为他们拍婚纱照用的黄包车。肯定还是要上网搜索的，搜黄包车，第一页上都是介绍黄包车的历史，一些资讯等，没有直接产品要销售的信息。</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt"><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">这时候，他又改变搜索词了，搜在北京哪里可以买到黄包车。这时候，出来结果了。果然有一家在销售黄包车。后来他就在这家买了，这家一共就有两辆车价格是</span><span lang="EN-US" style="font-family: 'Times New Roman'">3000</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">多买的，余总介绍说，是很便宜的，一般这样的车要很贵。</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt"><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">这件事情给他的启发是，太宽泛的关键词，不仅在优化的时候成本过高（因为有些需要通过竞价的方式才能取得排名靠前的地位），而且这些宽泛的关键词有时候转化订单的可能性也较低。选择具体，具有针对性的适合企业的关键词是非常重要的。</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt"><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">要做好博客的优化，首先要做的工作就是关键词研究，找到那些搜索量大，竞争小的关键词。对于一些优化做的好的博客来说，关键词的列表会达到几百个以上。那怎么找到这些词呢？后面我们继续交流。</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="color: black; font-family: Verdana"><o:p>&nbsp;</o:p></span><span lang="EN-US" style="color: black; font-family: Verdana"><o:p></o:p></span></p><p style="margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="color: black; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana">作者：指间柔沙</span><span lang="EN-US" style="color: black; font-family: Verdana"><o:p></o:p></span></p><p style="margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="color: black; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana">原载：</span><span lang="EN-US" style="color: black; font-family: Verdana"><a href="http://lfyzglass.blog.china.alibaba.com/"><span lang="EN-US" style="font-family: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana"><span lang="EN-US"><font color="#666666">指间柔沙博客营销研究</font></span></span></a><o:p></o:p></span></p><p style="margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="color: black; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana">博客：</span><span lang="EN-US" style="color: black; font-family: Verdana"><a href="http://www.roushablog.com/"><span style="color: #333333">http://www.roushablog.com</span></a><o:p></o:p></span></p><p style="margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="color: black; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana">版权所有，转载时必须以链接形式注明作者和原始出处及本声明。</span><span lang="EN-US" style="font-size: 10.5pt; color: black; font-family: Verdana"><o:p></o:p></span></p>]]></description><category>企业博客31天建设指南</category><comments>http://www.dlblog.org/post/1084.html#comment</comments><wfw:comment>http://www.dlblog.org/</wfw:comment><wfw:commentRss>http://www.dlblog.org/feed.asp?cmt=1084</wfw:commentRss><trackback:ping>http://www.dlblog.org/cmd.asp?act=tb&amp;id=1084&amp;key=5c33113e</trackback:ping></item><item><title>【31天企业博客建设指南】第26天，设置合适的关键词为你的博客增加更多流量①</title><author>a@b.com (点亮)</author><link>http://www.dlblog.org/post/1083.html</link><pubDate>Mon, 01 Mar 2010 17:40:54 +0800</pubDate><guid>http://www.dlblog.org/post/1083.html</guid><description><![CDATA[<p style="background: white; margin: 0cm 0cm 0pt; line-height: 21pt"><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">前面写了</span><span lang="EN-US" style="font-family: 'Times New Roman'">25</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">篇博客文章，有许多朋友着急了，&ldquo;柔</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'"><st1:personname productid="沙" w:st="on">沙</st1:personname>老师，能不能指导我们一些推广博客的方法？&rdquo;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">博客的推广方法很多，对于新手来说，</span><span lang="EN-US" style="font-family: 'Times New Roman'; mso-bidi-font-family: 宋体"><a href="http://blog.china.alibaba.com/blog/lfyzglass/article/b0-i6676672.html"><span lang="EN-US" style="color: navy; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'"><span lang="EN-US">博客之间的有效互动</span></span></a></span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">，经常去其它</span><span lang="EN-US" style="font-family: 'Times New Roman'; mso-bidi-font-family: 宋体"><a href="http://blog.china.alibaba.com/blog/lfyzglass/article/b0-i6676672.html"><span lang="EN-US" style="color: navy; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'"><span lang="EN-US">博客上留言</span></span></a></span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">，有效利用</span><span lang="EN-US" style="font-family: 'Times New Roman'; mso-bidi-font-family: 宋体"><a href="http://blog.china.alibaba.com/blog/lfyzglass/article/b0-i6732388.html"><span lang="EN-US" style="color: navy; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'"><span lang="EN-US">链接</span></span></a></span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">，都是推广博客的有效方法之一。除此之外，所有能带来访客的机会都可以作为推广博客的方法之一。比如做博客的优化，提高</span><span lang="EN-US" style="font-family: 'Times New Roman'; mso-bidi-font-family: 宋体"><a href="http://blog.china.alibaba.com/blog/lfyzglass/article/b0-i7333021.html"><span lang="EN-US" style="color: navy; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'"><span lang="EN-US">博客的</span></span></a></span><span lang="EN-US" style="color: navy; font-family: 'Times New Roman'">PR</span><span style="color: navy; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">值</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">和反向链接，论坛营销，活动营销，利用邮件宣传博客，利用</span><span lang="EN-US" style="font-family: 'Times New Roman'">QQ</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">群，利用各种商圈，群组，利用即时工具，直播，新闻营销，纸媒，利用线下的会议营销等都是推广博客的好方法。当然这里有些方法，对于博客新手来说有的目前不适用。</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">今天，我想和大家交流的是，对于一个博客新手来说，如何设置合适的关键词来提高你的博客在搜索引擎上的排名效果。</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">在介绍方法之前，我想先讲一个故事。</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">七月底去北京给企业培训结束后，和余总（</span><span lang="EN-US" style="font-family: 'Times New Roman'; mso-bidi-font-family: 宋体"><a href="http://www.mengnalisha.com.cn/"><span lang="EN-US" style="color: navy; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'"><span lang="EN-US">蒙娜丽莎婚纱摄影</span></span></a></span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">负责人）相约在国贸的星巴克咖啡。去年的十一月份给企业做过两天半的网络推广的培训，其中包括博客营销，论坛营销，活动营销，知道营销，搜索营销相关的内容。</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">坐下来，余总就很兴奋的告诉我：&ldquo;</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'"><st1:personname productid="齐" w:st="on">齐</st1:personname>老师，我们社区现在</span><span lang="EN-US" style="font-family: 'Times New Roman'">PR</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">值为</span><span lang="EN-US" style="font-family: 'Times New Roman'">4</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">了，每天的访客通过搜索来的比重占</span><span lang="EN-US" style="font-family: 'Times New Roman'">60%</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">以上，已经和</span><span lang="EN-US" style="font-family: 'Times New Roman'">***</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">的</span><span lang="EN-US" style="font-family: 'Times New Roman'">PR</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">一样了，也没什么差别了</span><span lang="EN-US" style="font-family: 'Times New Roman'; mso-bidi-font-family: 宋体">,</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">它们这边的广告投放不想再做了。而</span><span lang="EN-US" style="font-family: 'Times New Roman'">****</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">的广告</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">还可以继续做，因为它的</span><span lang="EN-US" style="font-family: 'Times New Roman'">PR</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">高些，为</span><span lang="EN-US" style="font-family: 'Times New Roman'">6</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">，这里的目标人群也多一些。&rdquo;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">我蛮吃惊的，非常吃惊！这已经不象是我以前认识的余总了，记得当初刚给他们企业培训的时候，他们别说</span><span lang="EN-US" style="font-family: 'Times New Roman'">PR</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">值了，连关键词，以及一些网络推广方法都不是太懂。而今天，他已经好象很专业。（他们社区是去年春天建的）</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">余总继续说，&ldquo;在上次接受培训以后，我们就开始在关键词的设置和推广上开始调整。后来简单优化的许多长尾关键词都非常有效果。比如建外</span><span lang="EN-US" style="font-family: 'Times New Roman'">soho</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">婚纱摄影，北京婚纱照工作室，蒙娜丽莎婚纱摄影，在北京哪里拍长城景点最好，在北京哪里可以拍薰衣草景点，建外</span><span lang="EN-US" style="font-family: 'Times New Roman'">SOHO</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">哪家婚纱摄影好，北京最好的婚纱摄影是哪家？而围绕每一个长尾描述，又可以延伸更多内容，就这样做了几百条。虽然每个关键词每天带来的可能只是几个访客，但是设置的多了，每天累积的流量就大了，因为精准，转化率也高。&rdquo;</span><span style="font-family: 'Times New Roman'"> </span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">我又一次吃惊！！记得当初，他们对关键词的想法是，一定要把婚纱摄影，照像馆，摄影工作室等竞争非常激烈的词要排在前面，而且在百度竞价上为这些词也花了很多钱。而现在他对长尾关键词也是很专业了。</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">我在之前的几天，还上他们网站统计后台看过，每天的访客，来自搜索引擎的，最近几个月都是平均在</span><span lang="EN-US" style="font-family: 'Times New Roman'">60%</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">以上，百度和谷歌各占一半，跳出率也非常低，这对于一个独立的社区来说，确实不容易。</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">余总又继续说&ldquo;以前做百度竞价时候，买婚纱摄影，摄影工作室等关键词，是有许多流量进来，但是进来的人其实许多都不是要拍我们的七大景点的，有些是要拍其它景点的，并不是精准目标客户群。现在，每天通过搜索进入社区，来我们工作室的，有</span><span lang="EN-US" style="font-family: 'Times New Roman'">**</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">对左右，有一半是成交的。比例是百分之五十。&rdquo;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">我又一次吃惊：&ldquo;这么高的成交比例啊！&rdquo;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">余总淡淡的说：&ldquo;这不算高，我们的社区现在正在调整中，，为顾客提供更多精准，和需要的信息，这样成单率会更高。</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">接着，余总又给我讲了让他对长尾关键词感受颇深的两个故事，时间关系，我要回家吃晚饭了，明天继续&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="color: black; font-family: Verdana"><o:p>&nbsp;</o:p></span><span lang="EN-US" style="color: black; font-family: Verdana"><o:p></o:p></span></p><p style="margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="color: black; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana">作者：指间柔沙</span><span lang="EN-US" style="color: black; font-family: Verdana"><o:p></o:p></span></p><p style="margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="color: black; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana">原载：</span><span lang="EN-US" style="color: black; font-family: Verdana"><a href="http://lfyzglass.blog.china.alibaba.com/"><span lang="EN-US" style="font-family: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana"><span lang="EN-US"><font color="#666666">指间柔沙博客营销研究</font></span></span></a><o:p></o:p></span></p><p style="margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="color: black; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana">博客：</span><span lang="EN-US" style="color: black; font-family: Verdana"><a href="http://www.roushablog.com/"><span style="color: #333333">http://www.roushablog.com</span></a><o:p></o:p></span></p><p style="margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="color: black; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana">版权所有，转载时必须以链接形式注明作者和原始出处及本声明。</span><span lang="EN-US" style="font-size: 10.5pt; color: black; font-family: Verdana"><o:p></o:p></span></p>]]></description><category>企业博客31天建设指南</category><comments>http://www.dlblog.org/post/1083.html#comment</comments><wfw:comment>http://www.dlblog.org/</wfw:comment><wfw:commentRss>http://www.dlblog.org/feed.asp?cmt=1083</wfw:commentRss><trackback:ping>http://www.dlblog.org/cmd.asp?act=tb&amp;id=1083&amp;key=d81ed23b</trackback:ping></item><item><title>【31天企业博客建设指南】第25天，明确的标签可以为用户提供更多有价值的信息</title><author>a@b.com (点亮)</author><link>http://www.dlblog.org/post/1082.html</link><pubDate>Mon, 01 Mar 2010 17:40:08 +0800</pubDate><guid>http://www.dlblog.org/post/1082.html</guid><description><![CDATA[<div id="BlogArticleDetail" style="font-size: 14px"><p style="background: white; margin: 0cm 0cm 0pt; line-height: 21pt"><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'">Web2.0</span><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">网站的重要特征之一，就是标签的广泛使用。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">我们在发布文章的时候，列好标题，在编辑器里编辑好自己的内容，这时，下方会有一个步骤，要求添上标签。我发现许多朋友的博客都不重视这个看似不起眼但又非常重要的功能！</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">什么是标签？我们一起来看看：</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">标签，英文词</span><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'">tags</span><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">，分配给博客文章，网站或其他在线资源的关键词或词，便于用户及其他所有人，能用同样的标签搜索到相同的内容。访问者可以找到具有相同标签的文章。说白了，标签一是方便我们查找自己要找的内容，另一方面是方便用户查找它关心的内容。它是一种比较灵活的分类方法。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">比如我这篇文章，可以加标签为博客标签，</span><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">怎么做博客</span><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">，那下次想找这篇文章的时候很方便的就可以通过标签找到和这两个标签相关的内容。</span><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">标签实际上就是关键词，系统将相关文章按标签聚合在一起。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">阿里博客自己发布完文章的标签汇总查询，是在我的全部文章下面，例如，是这种形式：</span><span lang="EN-US" style="font-size: 10pt; font-family: ˎ̥"><a href="http://blog.china.alibaba.com/blog/lfyzglass/all/1.html"><span style="font-size: 10.5pt; color: navy; font-family: 'Times New Roman'">http://blog.china.alibaba.com/blog/lfyzglass/all/1.html</span></a></span><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">用户很方便地就可以看到博客的内容焦点在什么地方，以及整个博客都写过哪些话题。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">我们之前讲过</span><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'; mso-bidi-font-family: 宋体"><a href="http://blog.china.alibaba.com/blog/lfyzglass/article/b0-i6532907.html"><span lang="EN-US" style="font-size: 10.5pt; color: navy; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'"><span lang="EN-US">博客的分类</span></span></a></span><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">，那是根据核心话题进行的几个大的分类，而标签其实也是在给文章分类，做更精确的分类，与博客左栏的内容分类是有区别的。比如我的博客分类中有一个栏目是我为</span><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'; mso-bidi-font-family: 宋体"><a href="http://blog.china.alibaba.com/blog/lfyzglass/chapter/i793687-p1.html"><span lang="EN-US" style="font-size: 10.5pt; color: navy; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'"><span lang="EN-US">中小企业培训博客营销</span></span></a></span><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">，而其中每篇文章中会涉及不同的企业，有</span><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'; mso-bidi-font-family: 宋体"><a href="http://blog.china.alibaba.com/blog/lfyzglass/tag/xq7GrsH6zNS/zQ==.html"><span lang="EN-US" style="font-size: 10.5pt; color: navy; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'"><span lang="EN-US">飘飘龙</span></span></a></span><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">，</span><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'; mso-bidi-font-family: 宋体"><a href="http://blog.china.alibaba.com/blog/lfyzglass/tag/vM7Qy8LzsPyw/A==.html"><span lang="EN-US" style="font-size: 10.5pt; color: navy; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'"><span lang="EN-US">麦包包</span></span></a></span><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">，</span><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'; mso-bidi-font-family: 宋体"><a href="http://blog.china.alibaba.com/blog/lfyzglass/tag/sK7J0M/Ku6g=.html"><span lang="EN-US" style="font-size: 10.5pt; color: navy; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'"><span lang="EN-US">爱尚鲜花</span></span></a></span><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">，天香堂，</span><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'; mso-bidi-font-family: 宋体"><a href="http://blog.china.alibaba.com/blog/lfyzglass/tag/yc+6o8fH0sHLvA==.html"><span lang="EN-US" style="font-size: 10.5pt; color: navy; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'"><span lang="EN-US">乔伊思</span></span></a></span><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">，美芙乐等企业，这时候就在标签处体现，进行类别的细分汇集。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">从搜索排名的角度来说，标签的话题汇集也会对排名有利。比如在谷歌搜索</span><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'; mso-bidi-font-family: 宋体"><a href="http://www.google.cn/search?sourceid=navclient&amp;aq=0h&amp;oq=%e5%88%ab%e5%a2%85%e7%94%b5%e6%a2%af&amp;hl=zh-CN&amp;ie=UTF-8&amp;rlz=1T4GGLJ_zh-CNCN295CN295&amp;q=%e5%8d%9a%e5%ae%a2%e8%90%a5%e9%94%80%e6%a1%88%e4%be%8b"><span lang="EN-US" style="font-size: 10.5pt; color: navy; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'"><span lang="EN-US">博客营销案例</span></span></a></span><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">，我的这个关键词的标签内容就排在第一页第一条。再比如搜</span><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'; mso-bidi-font-family: 宋体"><a href="http://www.google.cn/search?sourceid=navclient&amp;hl=zh-CN&amp;ie=UTF-8&amp;rlz=1T4GGLJ_zh-CNCN295CN295&amp;q=%e5%88%ab%e5%a2%85%e7%94%b5%e6%a2%af"><span lang="EN-US" style="font-size: 10.5pt; color: navy; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'"><span lang="EN-US">别墅电梯</span></span></a></span><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">，第一页最后一条是有关这个关键词的标签。这点上目前发现阿里博客标签对谷歌的排名效果较好。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">不过还是要提醒大家，在选择标签的时候要注意，一定要精确挑选最相关的关键词，不要把一些无关的列出来，不能为了排名重复罗列更多关键词，那样不利于日后信息的查找，也不便于用户查找到真正有用的的信息。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p class="MsoNormal" style="margin-bottom: 3.75pt; line-height: 20pt; text-align: left; mso-line-height-rule: exactly; mso-pagination: widow-orphan; mso-margin-top-alt: auto" align="left"><span style="color: #2a2a2a; font-family: 宋体">作者：指间柔沙<span lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal" style="margin-bottom: 3.75pt; line-height: 20pt; text-align: left; mso-line-height-rule: exactly; mso-pagination: widow-orphan; mso-margin-top-alt: auto" align="left"><span style="color: #2a2a2a; font-family: 宋体">原载：<span lang="EN-US"><a href="http://lfyzglass.blog.china.alibaba.com/"><span lang="EN-US" style="color: #43609c"><span lang="EN-US">指间柔沙博客营销研究</span></span></a><o:p></o:p></span></span></p><p class="MsoNormal" style="margin-bottom: 3.75pt; line-height: 20pt; text-align: left; mso-line-height-rule: exactly; mso-pagination: widow-orphan; mso-margin-top-alt: auto" align="left"><span style="color: #2a2a2a; font-family: 宋体">博客：<span lang="EN-US"><a href="http://www.roushablog.com/"><span style="color: #43609c">http://www.roushablog.com</span></a><o:p></o:p></span></span></p><p class="MsoNormal" style="line-height: 20pt; text-align: left; mso-line-height-rule: exactly; mso-pagination: widow-orphan; mso-margin-top-alt: auto" align="left"><span style="color: #2a2a2a; font-family: 宋体">版权所有，转载时必须以链接形式注明作者和原始出处及本声明。</span></p></div>]]></description><category>企业博客31天建设指南</category><comments>http://www.dlblog.org/post/1082.html#comment</comments><wfw:comment>http://www.dlblog.org/</wfw:comment><wfw:commentRss>http://www.dlblog.org/feed.asp?cmt=1082</wfw:commentRss><trackback:ping>http://www.dlblog.org/cmd.asp?act=tb&amp;id=1082&amp;key=020bb149</trackback:ping></item><item><title>【31天企业博客建设指南】第24天，让你的博客走上高速的十佳原则</title><author>a@b.com (点亮)</author><link>http://www.dlblog.org/post/1081.html</link><pubDate>Mon, 01 Mar 2010 17:38:59 +0800</pubDate><guid>http://www.dlblog.org/post/1081.html</guid><description><![CDATA[<div id="BlogArticleDetail" style="font-size: 14px"><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">今天，有朋友问我了，怎么样才能做好一个博客？这个问题，实际上不是一篇两篇文章可以回答清楚的。你的博客就象你的汽车，如果想走上高速，就需要遵守高速的交通规则。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">下面这些你是否都在做？</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><strong><span lang="EN-US" style="font-size: 10pt; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: normal">1</span></strong><strong><span style="font-size: 10pt; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-bidi-font-weight: normal; mso-ascii-font-family: 'Times New Roman'">、创建个性化的内容</span></strong><strong><span style="font-size: 10pt; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: normal"> </span></strong><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">所谓个性博客，一个是指内容上的个别性，一般人不写的内容，在一个细分领域的范围较窄的话题，还有一个是指表现形式，活泼，尖锐，稳健，幽默，浅出，平叙，&hellip;&hellip;。</span><span style="font-size: 10pt; font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt"> </span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><strong><span lang="EN-US" style="font-size: 10pt; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: normal">2</span></strong><strong><span style="font-size: 10pt; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-bidi-font-weight: normal; mso-ascii-font-family: 'Times New Roman'">、规定博客文章的写作频率</span></strong><strong><span style="font-size: 10pt; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: normal"> </span></strong><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">发表的频率最好一致，比如一周两篇，一周一篇，或者是一周一篇，一天一篇，结合自己实际的写作情况，有一个固定的发布频率。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><strong><span lang="EN-US" style="font-size: 10pt; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: normal">3</span></strong><strong><span style="font-size: 10pt; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-bidi-font-weight: normal; mso-ascii-font-family: 'Times New Roman'">、博客精髓是真实</span></strong><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">真实的作者，真实的内容写作，没有虚假和造作，能够令人信服</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'"><span style="mso-spacerun: yes">&nbsp;</span></span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><strong><span lang="EN-US" style="font-size: 10pt; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: normal">4</span></strong><strong><span style="font-size: 10pt; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-bidi-font-weight: normal; mso-ascii-font-family: 'Times New Roman'">、保持写作的简练</span></strong><strong><span style="font-size: 10pt; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: normal"> </span></strong><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">文章的文字一定不要太长，文笔流畅，短小精悍，对话式的，搭配有视觉冲击力的图片，会受欢迎，它们可以是随想、花絮、新闻，关键是让受众感兴趣，从文字中感受到真诚。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><strong><span lang="EN-US" style="font-size: 10pt; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: normal">5</span></strong><strong><span style="font-size: 10pt; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-bidi-font-weight: normal; mso-ascii-font-family: 'Times New Roman'">、创造评论</span></strong><strong><span style="font-size: 10pt; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: normal"> </span></strong><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">要让受众参与和互动，就需要给他们参与和互动的话题，比如，你的文章中可以对某些表述留有余地，让大家发表评论。还有，你可以去研究和评论同行业或者同内容的博客，给予评论，&ldquo;挑&rdquo;起争论</span><span style="font-size: 10pt; font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt"> </span><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'"><span style="mso-spacerun: yes">&nbsp;</span></span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><strong><span lang="EN-US" style="font-size: 10pt; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: normal">6</span></strong><strong><span style="font-size: 10pt; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-bidi-font-weight: normal; mso-ascii-font-family: 'Times New Roman'">、仔细斟酌标题</span></strong><strong><span style="font-size: 10pt; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: normal"> </span></strong><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">标题要有创造性，要有具体的描述。</span><span style="font-size: 10pt; font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt"> </span><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">标题是读者挑选阅读的第一入口，搜索引擎也偏爱博客标题。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><strong><span lang="EN-US" style="font-size: 10pt; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: normal">7</span></strong><strong><span style="font-size: 10pt; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-bidi-font-weight: normal; mso-ascii-font-family: 'Times New Roman'">、擅于抓住热门</span></strong><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">在一些热门的关键词、置顶文章、话题讨论中发现社会热门话题，争取参与。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><strong><span lang="EN-US" style="font-size: 10pt; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: normal">8</span></strong><strong><span style="font-size: 10pt; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-bidi-font-weight: normal; mso-ascii-font-family: 'Times New Roman'">、归纳你的观点</span></strong><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">能够把自己的一些经验归类，比如我的</span><span lang="EN-US" style="font-size: 10pt; color: navy; font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt"><a href="http://blog.china.alibaba.com/blog/lfyzglass/chapter/i910474-p1.html"><span style="font-size: 10.5pt; color: #333333">31</span></a></span><span style="font-size: 10pt; color: navy; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">天企业博客建设指南</span><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">，以及这篇文章的十佳原则</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><strong><span lang="EN-US" style="font-size: 10pt; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: normal">9</span></strong><strong><span style="font-size: 10pt; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-bidi-font-weight: normal; mso-ascii-font-family: 'Times New Roman'">、处处有链接</span></strong><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">互联网上，链接就是一切，它可以把相互之间感兴趣的人联系在一起，形成一个兴趣圈，要充分利用链接的作用。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><strong><span lang="EN-US" style="font-size: 10pt; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: normal">10</span></strong><strong><span style="font-size: 10pt; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-bidi-font-weight: normal; mso-ascii-font-family: 'Times New Roman'">、不要停下来</span></strong><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">既然走上了高速，就不要下匝道或者停下来，一旦这样做，以后再恢复博客会很吃力，莫如坚持下去。要激励自己坚持下去，在博客上磨练坚定不移的信念。</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span lang="EN-US" style="font-size: 10pt; color: black; mso-bidi-font-family: Arial">&nbsp;</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; color: black; mso-bidi-font-family: Arial">作者：指间柔沙</span><span lang="EN-US" style="font-size: 10pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; color: black; mso-bidi-font-family: Arial">原载：<span lang="EN-US"><a href="http://lfyzglass.blog.china.alibaba.com/"><span lang="EN-US" style="color: navy"><span lang="EN-US">指间柔沙博客营销研究</span></span></a></span></span><span lang="EN-US" style="font-size: 10pt; font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; color: black; mso-hansi-font-family: Verdana; mso-bidi-font-family: Arial">博客：<span lang="EN-US" style="font-size: 10pt; color: #333333; font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: Verdana; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><a href="http://www.roushablog.com/"><span style="color: #333333">http://www.roushablog.com</span></a></span></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: 10pt; mso-hansi-font-family: ？？; mso-ascii-font-family: ？？">转载请注明以上信</span><span style="font-size: 10.5pt; mso-hansi-font-family: ？？; mso-ascii-font-family: ？？">息</span><span lang="EN-US" style="font-size: 10.5pt; font-family: ˎ̥"><o:p></o:p></span></p></div>]]></description><category>企业博客31天建设指南</category><comments>http://www.dlblog.org/post/1081.html#comment</comments><wfw:comment>http://www.dlblog.org/</wfw:comment><wfw:commentRss>http://www.dlblog.org/feed.asp?cmt=1081</wfw:commentRss><trackback:ping>http://www.dlblog.org/cmd.asp?act=tb&amp;id=1081&amp;key=374e930f</trackback:ping></item><item><title>【31天企业博客建设指南】第23天 学会使用博客跟踪工具</title><author>a@b.com (点亮)</author><link>http://www.dlblog.org/post/1080.html</link><pubDate>Mon, 01 Mar 2010 17:37:46 +0800</pubDate><guid>http://www.dlblog.org/post/1080.html</guid><description><![CDATA[<p style="background: white; margin: 0cm 0cm 0pt; line-height: 21pt; tab-stops: 369.0pt"><span style="color: black; mso-hansi-font-family: ？？; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ？？">我们的博客已经进行</span><span lang="EN-US" style="color: black; font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: ？？">22</span><span style="color: black; mso-hansi-font-family: ？？; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ？？">天，这时候，你可能很想知道，从哪里可以知道哪些人在谈论你或者是和你有关的话题，他们在谈论什么？</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly; tab-stops: 369.0pt"><span lang="EN-US" style="color: black; font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly; tab-stops: 369.0pt"><span style="mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">我们可以通过</span><span lang="EN-US" style="font-family: ˎ̥; mso-bidi-font-size: 10.5pt"><a href="http://blogsearch.google.cn/blogsearch?hl=zh-CN&amp;um=1&amp;ie=UTF-8&amp;q=%E5%8D%9A%E5%AE%A2%E8%90%A5%E9%94%80&amp;lr="><span lang="EN-US" style="color: navy; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'"><span lang="EN-US">谷歌的博客搜索</span></span></a></span><span style="mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">，输入你想了解的谈话主题，这时候，你会发现博客搜索中会有许多有关这个主题的相关内容，可以找到大量有用的信息。从中，你可以知道都有哪些人在讨论这个主题，在谈论什么。</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly; tab-stops: 369.0pt"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly; tab-stops: 369.0pt"><span style="mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">如果你是在阿里做博客，也可以通过</span><span lang="EN-US" style="font-family: ˎ̥; mso-bidi-font-size: 10.5pt"><a href="http://blog.china.alibaba.com/"><span lang="EN-US" style="color: navy; font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'"><span lang="EN-US">阿里博客搜索</span></span></a></span><span style="mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">来了解相关的主题。</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly; tab-stops: 369.0pt"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly; tab-stops: 369.0pt"><span style="mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">在国外，其实还有的搜索引擎会告诉你，每个谈论者的影响力怎么样。比如在</span><span lang="EN-US" style="font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt">Technorati</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">上搜索，就会得到一份博客排行名单，告诉你有多少人正与该博客进行链接。这里，链接的人越多，意味着它的影响力越大。</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly; tab-stops: 369.0pt"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="color: black; mso-hansi-font-family: ？？; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ？？">除此之外，你可能还想知道来你博客的访客都是来自哪里，他们关注的话题是什么，来访的时间是什么时候，会停留多久？再比如</span><span style="color: black; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">连续性的趋势分析，比如每天有多少人访问我们的博客？这些人都是从哪个途径进入我们的博客的？访客分布在哪些地区，都用什么关键词搜索进来的？博客中哪些文章是他们比较关注的？浏览的时间是多长？哪些文章的跳出率很高或很低？博客的粘性怎么样？&hellip;&hellip;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly; tab-stops: 369.0pt"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly; tab-stops: 369.0pt"><span style="mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">这就是我们要说的博客统计工具，一个博客开通以后，你需要安装一个实用的统计工具。</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="color: black; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">根据博客的统计工具，就可以及时知道自己的博客的访问情况，由过去的数据找出趋势和问题所在，及时调整自己的博客内容、推广方式，以及对自己博客的调整做出客观公正的评测。这里不是解读数字本身，而是它一段时期的变化趋势。</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly; tab-stops: 369.0pt"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly; tab-stops: 369.0pt"><span style="mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">这里，向大家介绍几个方便实用的统计工具</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly; tab-stops: 369.0pt"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly; tab-stops: 369.0pt"><span lang="EN-US" style="font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt">1</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">、</span><span lang="EN-US" style="font-family: ˎ̥; mso-bidi-font-size: 10.5pt"><a href="http://www.cnzz.com/"><span style="color: navy; font-family: 'Times New Roman'">http://www.cnzz.com/</span></a></span><span style="mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">（我正在用的统计工具，不过现在在阿里博客上不能装）</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly; tab-stops: 369.0pt"><span lang="EN-US" style="font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt">2</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">、谷歌的</span><span lang="EN-US" style="color: #333333; font-family: Arial; mso-bidi-font-size: 10.5pt"><a href="https://www.google.com/analytics/reporting/login?ctu=https%3A%2F%2Fwww.google.com%2Fanalytics%2Fsettings%2F%3Fet%3Dreset%26hl%3Dcn"><span style="color: navy">Google Analytics</span></a></span><span style="color: #333333; mso-hansi-font-family: Arial; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial">（现在在阿里博客上不能安装）</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly; tab-stops: 369.0pt"><span lang="EN-US" style="font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt">3</span><span style="mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">、雅虎新推出的量子恒道统计</span><span lang="EN-US" style="font-family: ˎ̥; mso-bidi-font-size: 10.5pt"><a href="http://www.linezing.com/help/stat_guide.html#1"><span style="color: navy; font-family: 'Times New Roman'">http://www.linezing.com/help/stat_guide.html#1</span></a></span><span style="mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">（可以在阿里博客上安装，上面有详细的安装方法）</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly; tab-stops: 369.0pt"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly; tab-stops: 369.0pt"><span style="mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'">每天查看自己的博客后台统计，是件非常有趣的事情，看着它每天不断变化，经常会有一些意外惊喜，比如从后台有时候你会发现，你无意识的在一些文章中用的一些长尾关键词，却被一些关注这些词的用户通过搜索进来，就是很开心的一件事情。顺着这样的思路，会给你带来一些写作方面新的思路，来丰富增加博客的内容。</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="background: white; margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly; tab-stops: 369.0pt"><span lang="EN-US" style="font-family: 'Times New Roman'">&nbsp;</span><span lang="EN-US" style="font-family: ˎ̥"><o:p></o:p></span></p><p style="margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="color: black; mso-hansi-font-family: Verdana">作者：指间柔沙</span><span style="color: black; mso-hansi-font-family: Verdana"><span lang="EN-US"><o:p></o:p></span></span></p><p style="margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="color: black; mso-hansi-font-family: Verdana">原载：</span><span style="color: black; mso-hansi-font-family: Verdana"><span lang="EN-US"><a href="http://lfyzglass.blog.china.alibaba.com/"><span lang="EN-US" style="mso-bidi-font-size: 10.0pt; mso-ansi-font-size: 10.0pt"><span lang="EN-US"><font color="#666666">指间柔沙博客营销研究</font></span></span></a><o:p></o:p></span></span></p><p style="margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="color: black; mso-hansi-font-family: Verdana">博客：</span><span style="color: black; mso-hansi-font-family: Verdana"><span lang="EN-US"><a href="http://www.roushablog.com/"><span style="mso-bidi-font-size: 10.0pt; mso-ansi-font-size: 10.0pt"><font color="#666666">http://www.roushablog.com</font></span></a><o:p></o:p></span></span></p><p style="margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="color: black; mso-hansi-font-family: Verdana">版权所有，转载时必须以链接形式注明作者和原始出处及本声明。</span><span style="font-size: 10pt; color: black; mso-hansi-font-family: Verdana"><span lang="EN-US"><o:p></o:p></span></span></p>]]></description><category>企业博客31天建设指南</category><comments>http://www.dlblog.org/post/1080.html#comment</comments><wfw:comment>http://www.dlblog.org/</wfw:comment><wfw:commentRss>http://www.dlblog.org/feed.asp?cmt=1080</wfw:commentRss><trackback:ping>http://www.dlblog.org/cmd.asp?act=tb&amp;id=1080&amp;key=c1cba249</trackback:ping></item><item><title>【31天企业博客建设指南】第22天，定期备份你的博客</title><author>a@b.com (点亮)</author><link>http://www.dlblog.org/post/1079.html</link><pubDate>Mon, 01 Mar 2010 17:29:28 +0800</pubDate><guid>http://www.dlblog.org/post/1079.html</guid><description><![CDATA[<div id="BlogArticleDetail" style="font-size: 14px"><p class="MsoNormal" style="background: white; line-height: 20pt; text-align: left; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align="left"><span style="font-size: small"><span style="font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">经常写文章的朋友一定会有这样的体验，费时费力写的文章，常常会因为突然断电，或者是电脑重新启动等原因，造成文章丢失，很痛苦的。</span></span><span style="font-size: small">&nbsp;</span><span style="font-size: small"><span style="font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">所以，在写作的时候，一定要边写边保存，先在文本上写作，不要直接在博客上写，如果所写文章很长，记得时时保存。</span></span></p><p class="MsoNormal" style="background: white; line-height: 20pt; text-align: left; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align="left"><span style="font-size: small"><span style="font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">另外，对于博客文章，还需要系统的保存下来，无论你是独立域名的博客，还是在第三方平台上建立的博客，我们辛辛苦苦写出来的内容，都有可能因为各种原因而出现文章丢失或部分丢失的问题。</span></span></p><p class="MsoNormal" style="background: white; line-height: 20pt; text-align: left; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align="left"><span style="font-size: small"><span style="font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">这里柔沙向大家介绍一款软件，可以将你博客上的所有内容很快进行备份。</span></span></p><p class="MsoNormal" style="background: white; line-height: 20pt; text-align: left; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align="left"><span style="font-size: small"><span lang="EN-US" style="mso-bidi-font-family: 'Times New Roman'">Blog_Backup</span><span style="font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">软件，支持国内所有大型</span><span lang="EN-US" style="mso-bidi-font-family: 'Times New Roman'">BSP</span><span style="font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">，可导出内容为多种格式</span><span lang="EN-US" style="mso-bidi-font-family: 'Times New Roman'">(RSS//Atom/</span><span style="font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">网页</span><span lang="EN-US" style="mso-bidi-font-family: 'Times New Roman'">/</span><span style="font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">文本文件</span><span lang="EN-US" style="mso-bidi-font-family: 'Times New Roman'">)</span><span style="font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">，使用非常简单，选择</span><span lang="EN-US" style="mso-bidi-font-family: 'Times New Roman'">BSP</span><span style="font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">或者</span><span lang="EN-US" style="mso-bidi-font-family: 'Times New Roman'">blog</span><span style="font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">系统，输入用户名就可以立即备份对应的博客文章。支持查询功能，方便从大量的博客文章中查询自己感兴趣的内容。</span></span></p><p class="MsoNormal" style="background: white; line-height: 20pt; text-align: left; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align="left">&nbsp;</p><p class="MsoNormal" style="background: white; line-height: 20pt; text-align: left; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align="left"><span style="font-size: small"><span style="font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">下载地址</span><span style="color: navy; font-family: 宋体; mso-hansi-font-family: ？？; mso-ascii-font-family: ？？">　</span></span><u style="text-underline: thick"><span lang="EN-US" style="color: navy; font-family: ？？"><a href="http://www.pt42.cn/blog_backup.rar"><u style="text-underline: thick"><span lang="EN-US" style="color: navy; font-family: 宋体; mso-hansi-font-family: ？？; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ？？; mso-ansi-font-size: 10.5pt"><span lang="EN-US">高速下载</span></span></u><u style="text-underline: thick"><span style="color: navy; font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt; mso-ansi-font-size: 10.5pt"> [ ChinaUnix ] </span></u><u style="text-underline: thick"><span lang="EN-US" style="color: navy; font-family: 宋体; mso-hansi-font-family: ？？; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ？？; mso-ansi-font-size: 10.5pt"><span lang="EN-US">提供空间</span></span></u></a></span></u><span style="font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">，有兴趣的朋友可以下载尝试操作，简单实用。<font face="Arial"> </font></span></p><span style="font-size: small"><span style="font-size: x-small"><span style="font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'"><span style="font-size: x-small"><p style="margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: small"><span style="color: black; mso-hansi-font-family: Verdana">作者：指间柔沙</span></span></p></span><p style="margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="color: black; mso-hansi-font-family: Verdana"><span lang="EN-US"><o:p></o:p></span></span></p><p style="margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: small"><span style="color: black; mso-hansi-font-family: Verdana">原载：</span></span><span style="color: black; mso-hansi-font-family: Verdana"><span lang="EN-US"><a href="http://lfyzglass.blog.china.alibaba.com/"><span style="font-size: small"><span lang="EN-US" style="mso-bidi-font-size: 10.5pt; mso-ansi-font-size: 10.5pt"><span lang="EN-US"><font color="#666666">指间柔沙博客营销研究</font></span></span></span></a><o:p></o:p></span></span></p><p style="margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: small"><span style="color: black; mso-hansi-font-family: Verdana">博客：</span></span><span style="color: black; mso-hansi-font-family: Verdana"><span lang="EN-US"><a href="http://www.roushablog.com/"><span style="font-size: small"><span style="mso-bidi-font-size: 10.5pt; mso-ansi-font-size: 10.5pt"><font color="#666666">http://www.roushablog.com</font></span></span></a><o:p></o:p></span></span></p><p style="margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly"><span style="font-size: small"><span style="color: black; mso-hansi-font-family: Verdana">版权所有，转载时必须以链接形式注明作者和原始出处及本声明。</span></span></p><p style="margin: 0cm 0cm 0pt; line-height: 20pt; mso-line-height-rule: exactly">&nbsp;</p></span></span></span><p>&nbsp;</p><p class="MsoNormal" style="background: white; line-height: 20pt; text-align: left; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align="left"><span lang="EN-US"><o:p></o:p></span></p></div>]]></description><category>企业博客31天建设指南</category><comments>http://www.dlblog.org/post/1079.html#comment</comments><wfw:comment>http://www.dlblog.org/</wfw:comment><wfw:commentRss>http://www.dlblog.org/feed.asp?cmt=1079</wfw:commentRss><trackback:ping>http://www.dlblog.org/cmd.asp?act=tb&amp;id=1079&amp;key=4efbd55e</trackback:ping></item></channel></rss>
